UA Coffee Talk: All About LTV

The focus of our conversation today is All About LTV.  Actually, when people talk about LTV they really mean pLTV (predictive Life Time Value). And increasingly pROAS (predictive Return on Ad Spend) especially for the self attributing networks like Facebook and Google.   Why is pLTV (and pROAS) so important to mobile marketers and product people?  How is it estimated?  How does this tie to optimizing advertising campaigns? Find out in our conversations with our usual hosts:  Joe Kim: @jokim1 Insta, Twitter Nebo Radovic: @eniac, Twitter Jon Lau:  And we have special guest: Paul Bowen, Chief Revenue Officer, Algolift For the video version of this discussion pls check out the GameMakers YouTube channel, and you can find the video HERE.