UA Coffee Talk: Mobile Marketing Under Crisis!

The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e.g., Real money gaming impacting social gaming, recession, a new game mode like Autochess cannibalizes other strategy games or game modes... What do you do? Just wait for data? How can we think about a framework or systematized way of thinking to navigate and optimize UA spend? Find out in our conversations with our hosts: Joe Kim: @jokim1 (Twitter), https://www.linkedin.com/in/jokim/ (LinkedIn) Matej Lancaric: @matejlancaric (Twitter), https://www.linkedin.com/in/matejlancaric/ (LinkedIn) Jon Lau: https://www.linkedin.com/in/jonathan-y-lau/ (LinkedIn) For the video version of this discussion pls check out the GameMakers YouTube channel, and you can find the video HERE.