UA-Driven Product Development, iOS Marketing, and More: Roi Nam, Founder & CEO at Airbridge

In this episode of Brave New Digital World, Andy sits down with Roi Nam, CEO and founder of Airbridge and AB180, to unpack seismic shifts in mobile marketing, measurement, and AI-powered growth. Roi shares how leading teams are flipping the script — launching products after testing UA performance, scaling AI-generated creatives by the millions, and navigating the post-ATT iOS landscape with modeled conversions and web-to-app strategies. It’s a fast-paced, insight-rich conversation for marketers ready to embrace the brave new world of growth.Resouces recommended:Book: The Challenger Sale, by Matthew Dixon, Brent AdamsonRoi Nam on LinkedInChapters(00:00) Introduction and Roi's Background(02:15) The Future Is Already Here: Roi on William Gibson’s Quote(04:11) What a Dating App Taught Roi About Performance Marketing(06:03) Why Subscription Apps Lead in UA(07:49) Post-ATT Landscape: Complexity as the New Normal(09:28) iOS Marketing: No More Silver Bullets(10:53) UA-Driven Product Development(13:02) Beyond Soft Launch: Building Multiple MVPs Concurrently(15:57) ASO First, App Second(16:32) AI Coding and the Rise of "Vibe Coding"(18:25) The Future of iOS Measurement: Web-to-App and Modeled Conversions(23:24) Advice for CMOs Entering Mobile: Start with ASO and Web-to-App(26:06) AI-Generated Creatives at Scale(29:49) By 2025: Live Ops and Monetization Fully AI-Driven in Gaming(31:49) Hyper-Personalization vs. Shared Experience(33:17) If Budget Were No Limit: Becoming an AI-Native Organization(35:30) Getting Comfortable with AI: Talk to It Like a Human(37:26) Roi’s Favorite Book(38:33) One Thing to Stop Doing: Manual Note Taking(39:27) Closing Thoughts