EPISODE · Jun 18, 2026 · 1H 6M
UAWIL #290: Rock PR Veteran Sharon Chevin
from The Ugly American Werewolf in London Rock Podcast · host Mac B.
We are proud to welcome Rock PR veteran Sharon Chevin who has been in the music business for more than 4 decades. What began as a deep love for rock music became a sustaining career which has taken her around the world and helped her forge friendships with some of the biggest artists on the planet. These days, Sharon promotes and manages media for prog rock legends Yes (and she wants me to remind everyone that Aurora is out now) and Steve Hackett (she teases his new collaboration with Marillion's Steve Rothery) but has worked with and hung around some of the biggest stars of all time. Her stories are amazing and funny as she shares how Alice Cooper will work a 14 hour day as long as you give him a couple of hours to shop. Hear how she had to convince hotel staff in Germany that she needed corn flakes for Tom Petty and George Harrison at 1 AM. She also talks about going to see a new band at The Hammersmith Palais called U2 with Pete Townshend and Bruce Springsteen. Mostly, Sharon lets us know that most of the top talent are marvelous people who are great to work with. But not all of them are and she drops a couple of names onto the jerk list. But mostly we hear about how Chris Squire invited her to stay with his family after an earthquake or how Jon Lord would always drop by her local pub for a glass of wine when he was in town. She admits she was instantly charmed by Billy Idol the moment she met him and how Bryan Adams talked her out of getting Bonnie Raitt's picture taken with Madonna. We're just glad Sharon is still doing PR for bands we love and that she's still sharing her stories of her rock n roll odyssey. Learn more about Sharon and her clients at www.thepublicityconnection.com Check out our new website: Ugly American Werewolf in London Website Visit our sponsor RareVinyl.com and use code UGLY to save 10% off one ENTIRE ORDER! bit.ly/UAWILROCKS Twitter Threads Instagram YouTube LInkTree www.pantheonpodcasts.com Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
We are proud to welcome Rock PR veteran Sharon Chevin who has been in the music business for more than 4 decades. What began as a deep love for rock music became a sustaining career which has taken her around the world and helped her forge friendships with some of the biggest artists on the planet. These days, Sharon promotes and manages media for prog rock legends Yes (and she wants me to remind everyone that Aurora is out now) and Steve Hackett (she teases his new collaboration with Marillion's Steve Rothery) but has worked with and hung around some of the biggest stars of all time. Her stories are amazing and funny as she shares how Alice Cooper will work a 14 hour day as long as you give him a couple of hours to shop. Hear how she had to convince hotel staff in Germany that she needed corn flakes for Tom Petty and George Harrison at 1 AM. She also talks about going to see a new band at The Hammersmith Palais called U2 with Pete Townshend and Bruce Springsteen. Mostly, Sharon lets us know that most of the top talent are marvelous people who are great to work with. But not all of them are and she drops a couple of names onto the jerk list. But mostly we hear about how Chris Squire invited her to stay with his family after an earthquake or how Jon Lord would always drop by her local pub for a glass of wine when he was in town. She admits she was instantly charmed by Billy Idol the moment she met him and how Bryan Adams talked her out of getting Bonnie Raitt's picture taken with Madonna. We're just glad Sharon is still doing PR for bands we love and that she's still sharing her stories of her rock n roll odyssey. Learn more about Sharon and her clients at www.thepublicityconnection.com Check out our new website: Ugly American Werewolf in London Website Visit our sponsor RareVinyl.com and use code UGLY to save 10% off one ENTIRE ORDER! bit.ly/UAWILROCKS Twitter Threads Instagram YouTube LInkTree www.pantheonpodcasts.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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UAWIL #290: Rock PR Veteran Sharon Chevin
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