Uber. Extending the consumer brand into a B2B world

What this episode covers

For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 25 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 17, 2025.

What is this episode about?

For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This...

Can I download this On Strategy Showcase episode?

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