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Mar 31, 2026 4 min

Uber Just Bought Its Way Into Premium Travel

from Skift Daily Briefing Hosted by Skift

Uber’s move to acquire Blacklane signals a deeper push into premium travel, as Air Canada faces leadership fallout after a crisis response misstep and the travel industry confronts an outdated advocacy playbook in Washington. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Uber is buying trust instead of building it, how leadership decisions during crisis moments can reshape executive timelines, and why travel’s influence in Washington may not match its economic weight. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGUber to Buy Blacklane in Push to Accelerate Premium ServicesAir Canada CEO to Retire Amid Backlash to LaGuardia Crash ResponseThe U.S. Travel Industry’s Advocacy Infrastructure Is Obsolete Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

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Uber Just Bought Its Way Into Premium Travel

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This episode was published on March 31, 2026.

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