EPISODE · Jul 21, 2022 · 9 MIN
Uber: Part One
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience ★ Support this podcast ★
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What this episode covers
The story of Uber begins in the year 2008. That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. Not knowing when, or if, you’ll find a cab is an emotional rollercoaster. Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience.
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Uber: Part One
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