Übertreibt es Apple diesmal mit dem iPhone-Preis? episode artwork

EPISODE · Sep 9, 2022 · 38 MIN

Übertreibt es Apple diesmal mit dem iPhone-Preis?

from F.A.Z. Digitalwirtschaft · host Frankfurter Allgemeine Zeitung

Nach wie vor ist das iPhone ein Ausnahmehandy – es beschert seinem Hersteller, dem Elektronikkonzern Apple, Jahr für Jahr ein robustes Milliardengeschäft, in Amerika, Asien und Europa. Nun hat das Unternehmen das neue iPhone 14 vorgestellt mit neuen Funktionalitäten und neuen Preispunkten; in der teuersten Variante kostet es künftig mehr als 2000 Euro. Zu viel? Hat Apple diesmal den Bogen überspannt? Oder kaufen die Kunden weiter, die auch die bisherige Preispolitik stets mitgetragen haben und ermöglichten, dass der Konzern sein Ergebnis steigerte und steigerte? Darüber reden wir in dieser Episode. Und zudem über die neue Smart-Watch, welchen Erfolg Apple mit Dienstleistungen erzielt und wieso der Produktionsstandort Indien wichtiger wird.

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Übertreibt es Apple diesmal mit dem iPhone-Preis?

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This episode was published on September 9, 2022.

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Nach wie vor ist das iPhone ein Ausnahmehandy – es beschert seinem Hersteller, dem Elektronikkonzern Apple, Jahr für Jahr ein robustes Milliardengeschäft, in Amerika, Asien und Europa. Nun hat das Unternehmen das neue iPhone 14 vorgestellt mit neuen...

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