UCDP #86: NIADA Denver 2026 Preview, Dealer Affordability, AI & Advocacy with Jeff Martin

In this episode of the Used Car Dealer Podcast, Zach sits down with Jeff Martin, CEO of the National Independent Automobile Dealers Association (NIADA), to preview the upcoming NIADA Convention & Expo in Denver and discuss the biggest issues facing independent dealers today. Jeff shares what makes this year’s Denver event unique, from NIADA’s education-focused breakout sessions and networking opportunities to a closing general session covering the China wave, TikTok, and how dealers can connect with the next generation of buyers. He also explains why affordability, inventory, and FTC advertising-price expectations are among the most urgent topics dealers are asking NIADA to address. The conversation also covers wholesale trends, incoming EV supply from rental and lease channels, how dealers are adapting to high interest rates, and why liquidity matters more than ever. Jeff also shares his perspective on AI adoption, the misconception that AI is simply coming to take jobs, and why education is the biggest opportunity for independent dealers right now. Zach and Jeff also discuss NIADA’s advocacy work around right to repair, universal title, compliance support, government relations, and the association’s evolving role through boot camps, webinars, state association partnerships, and the return of the Certified Master Dealer Program. Jeff closes with why he remains optimistic about the resilience of independent dealers and how members can get more involved with NIADA. 🎧 Listen to more episodes: https://www.sellyautomotive.com/podcast 📄 Read the full transcription: https://blog.sellyautomotive.com/blog/jeff-martin-niada-denver-preview