UCDP Ep #60 - Interview with Bob Lanham of CarNow on Automotive Digital Retail in 2024

In this episode of the Used Car Dealer Podcast, Zach Klempf interviews Bob Lanham, SVP of OEM & Marketing at CarNow. They discuss Bob's second time on the podcast and move to CarNow, the strategic deployment of CarNow's recent $40M funding from Runway Growth Capital, and CarNow's unique position in the digital retailing landscape. They also discuss misconceptions about digital car buying, the future of the auto sales, CarNow's innovative technology, and their use of AI to enhance customer and dealer experiences. Some of the questions asked include:Q) Why did you choose CarNow after leaving Meta?Q) What will you do with the $40M funding from Runway?Q) How is CarNow different from other digital retailing companies?Q) What are the biggest misconceptions about digital retail from dealers and consumers? Q) How will car buying change, and what will CarNow's role be?Q) How does CarNow's technology improve the car buying experience?Q) Can you explain CarNow's partnership strategy and its benefits for dealers?Q) What steps is CarNow taking to stay leading in technology and market trends?Q) What new features or updates can we expect from CarNow in 2024?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastTranscribe of this podcast - https://blog.sellyautomotive.com/blog/carnow-bob-lanham-2024