UCLA Athletics Leadership Shake-Up | UCLA Bruins Football News

UCLA’s athletic department is undergoing a major leadership overhaul, firing longtime AD Martin Jarmond after six years amid mounting financial pressure and a need for reinvention. Chancellor Julio Frenk announced the move, citing unsustainable costs and the urgent need to lead college sports into a new era focused on purpose over profit. Enter Tim Harris, a Lakers veteran with 35+ years of front-office experience and a UCLA alum, tasked with revamping revenue streams through smart partnerships while ensuring athletes thrive. Jarmond’s tenure brought nine NCAA titles—including last year’s women’s basketball crown—but also deepening debt ($51M) and a struggling football program, capped by the recent firing of coach Deshaun Foster. With Jarmond’s contract still active until 2029, questions remain about his final payout—and whether Harris can turn the tide in a rapidly evolving college athletics landscape. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/55a18f4faf9c5a48