UCLA Athletics Under New CEO | UCLA Bruins Football News

UCLA’s athletic department is undergoing a major leadership overhaul, firing AD Martin Jarmond after six turbulent years and bringing in Tim Harris — a Lakers veteran and UCLA alum — as its new “CEO” on a pro bono basis. Harris inherits a department drowning in deficit despite big media deals and championship wins, tasked with turning athletics into a self-sustaining revenue engine through smart partnerships and bold business moves. Jarmond’s tenure, marked by pandemic chaos, conference realignment, and NIL’s rise, delivered nine NCAA titles but couldn’t fix the financial hemorrhage. Now, Harris must balance elite athletic performance with fiscal responsibility — reshaping college sports at UCLA from the ground up. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/45fc449491ef41df