UCLA Fires AD Amid Financial Crisis | UCLA Bruins Football News

UCLA shocks the sports world by firing AD Martin Jarmond—still under contract—just months after extending his deal, replacing him with Tim Harris, a former Lakers exec stepping in pro bono as interim CEO. The move comes amid a $21M deficit and unsustainable finances, forcing Harris to overhaul revenue streams while preserving athletic competitiveness. Jarmond’s legacy includes nine NCAA titles and the Big Ten pivot, but UCLA sees this as a necessary reset—even if it means a high-profile executive taking on the job without pay. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e65698b151adf3a0