UCLA Fires AD, Hires Harris Pro Bono | UCLA Bruins Football News

UCLA just pulled off a seismic shift in athletics, firing AD Martin Jarmond and bringing in Tim Harris—former Lakers exec—to lead as CEO pro bono. Chancellor Julio Frenk says this bold move is about steering UCLA into the future of college sports, where NIL deals and athlete compensation are reshaping the game. With a serious financial deficit on the line, the new leadership aims to build a self-sustaining model that protects all programs while unlocking new opportunities for athletes and coaches. And with football kickoff looming against Cal, the Bruins’ season has just gotten a whole lot more dramatic. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9aedb904dabe3c8a