Udi Ledergor: The CMO of Gong talks B2B Marketing and ‘Creating a Show’

Growing up in Israel, Udi Ledergor studied magic, music, and puppeteering. He uses showbiz skills today, not on a stage but in business conference rooms as chief marketing officer for Gong, one of the hottest and fastest growing tech companies in the world right now. “I see B2B marketing as a way of performing to an audience and creating a show, creating truth and experience,” he says. As the 13th employee hired at Gong — which today has a headcount above 1,500 — Udi says scaling the company while fostering its inclusive “Gongster” culture requires tact and candor: Be “respectful to everyone in the room, but calling things out as they are, so we can fix them and move forward.” … Also hear John and Udi discuss the challenges of providing direct feedback to associates of different ages and backgrounds.Connect with Udi on LinkedIn:https://www.linkedin.com/in/udiledergor/Or visit https://www.gong.io/Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0