Ugly Baby Theory: Real Talk on Marketing, Branding & Growth

This episode started with a deleted recording, sick kids, and zero sleep… so yeah, we’re off to a strong start.But it turned into something better.In this episode, I break down what I call “The Ugly Baby Theory”… the idea that the thing you’re building might not be as clear, compelling, or connected as you think it is… and the only way to fix it is to be honest enough to see it.I walk through exactly how my brain works:– spotting what feels “off”– going all in on the research (websites, socials, comments, reviews)– letting it sit… until the real idea hitsAnd then I show you what that actually looks like in real life:The WNBA… and why their content feels forced instead of something girls actually connect toKatie Couric… and why her brand sits in the middle instead of clearly landing somewhereThis isn’t about tearing things down. It’s about seeing them clearly so they can actually grow.If you’ve ever had a gut feeling that something isn’t working… but couldn’t quite explain why… this episode is for you.Because the goal isn’t perfection.It’s clarity.And once you see it… you can finally build something better.That’s the work.New episodes weekly.