UglyDoll's David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150

OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft   🌊 OPENSEA | DROPS Check out the latest drops in OpenSea: https://overpricedjpegs.cc/OpenSea  🔐 LEDGER | NANO Get on the Ledger Stax waitlist or order your Nano X: https://overpricedjpegs.cc/ledger  WEB3SENSE | DEMO Find out more + get a demo today: https://overpricedjpegs.cc/web3sense  ✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  ------ 🚀 SUBSCRIBE TO THE OPJ NEWSLETTER: https://jpegs.banklesshq.com/  🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs  ------- Timestamps: 0:00 Intro / Announcements 6:58 The Types of Character Brands 14:15 The Life Cycle of a Toy 16:34 Why It's Important to Know WHAT You're Building 17:56 What NFT Projects Should Be a Lifestyle Brand? 19:56 If Moonbirds Were David's 24:53 The Pros and Cons of Agencies 29:41 David's Prescription for Evergreen Ubiquity 37:17 Getting Into Museum Stores 42:03 What Sets UglyDolls Apart 44:20 Plush: The Physical Manifestation of Your Brand 46:51 Can NFT Projects Do This? 54:20 Building a Story-Driven Brand 58:32 A Gameplan for Pudgy Penguins 1:02:21 Falling in Love Versus Being Marketed To 1:07:06 Putting Timeless Advice to the Test 1:08:56 What Makes Asia So Important for Character IP? 1:12:16 How Nouns Can Heal the Landscape 1:17:25 How Should Big Studios Approach NFTs? 1:23:30 What Projects Are David Excited About? 1:24:29 Outro ------ Resources: David's Twitter: https://twitter.com/davidzhorvath  Bossy Bear on Nick: http://www.nickjr.com/shows/bossy-bear  David's Substack: https://davidhorvath.substack.com/   Korean 2oz Collection: https://opensea.io/collection/paperhead-collection   ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.  See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures