UIOK 129: Breaking through

Estie has run numerous small business, more than you could shake a stick at. She currently runs Strand Consulting and is the host of the Business Breakthrough podcast (which I’ve been a guest on). Estie is full of energy and our conversation was a lot of fun.   But despite outward appearances Estie is also a shockingly risk averse person, so the story around how she got started with Strand Consulting is an interesting one, not the least because the powers that be told her that she couldn’t do it.   Today our conversation covers Family Business Risk Crushed dreams - and then what to do about them Adversity What is marketing and why we need to do it And of course getting UNCOMFORTABLE  Show notes: Her non-profit side projects (10.25) How her dreams got shredded (12.44) Her most favorite quote (16.25) Mindsets between side projects and full-time gig (22.00) Things that helped her to keep the faith on her sunshine (24.20) Importance of marketing (30.00) A really important framework (34.10) Last UNCOMFORTABLE thing she did (38.35) Next UNCOMFORTABLE thing for her (40.50) Strategy she uses to approach UNCOMFORTABLE situations (42.10) Challenge to leave with us this week (45.20) Links: Website || Facebook || Stand consulting Instagram || Estie Rand Instagram || LinkedIn || Business Breakthrough podcast