Uitzending van 15 april 2018

Vind de ondernemer in Jezelf. Dat is de boodschap uit De Haag aan iedere burger, en het leger zelfstandigen groeit nog steeds. Maar: hoeveel mensen zijn nou eigenlijk echt ondernemer? Wat als dat niet in jezit, dat ondernemen. Hoe vind je dan een eigen, op maat gesneden verdienmodelletje, zodat je je daar geen zorgen meer over hoeft te maken? Moet je op cursus, of speculeren met cryptomunten als Bitcoin?Of accepteren dat talenten nou eenmaal niet gelijk verdeeld zijn, en je neerleggen bij wat je wel kan? Radiomaker Marten Minkema gaat terade bij ondernemers, Bitcoin-experts, een high-end coach en marketeer Boudewijn Poelmann, die met zijn Postcode Loterij het meest perfecte verdienmodel van Nederland introduceerde. Goede raad blijkt niet alleen duur, maar ook erg confronterend.

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