Új stratégia alapján építenék újra a magyar bor nemzetközi hírnevét

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2022 nyarán nevezték ki nemzeti bormarketingért felelős kormánybiztosnak Rókusfalvy Pál borászt, kommunikációs szakembert, korábbi rádiós és televíziós műsorvezetőt. A hazai borágazat ismerői szerint a feladat könnyűnek semmiképp sem nevezhető: az elmúlt évtizedekben több próbálkozással találkozhattunk már, stratégiák születtek és tűntek el szinte nyomtalanul, miközben sokszor még borrégiókon belül sincs egységes marketing, a pincészetek jóval kisebb kérdésekben sem jutnak egységes álláspontra.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 16, 2024

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Új stratégia alapján építenék újra a magyar bor nemzetközi hírnevét

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