UK Athletics Teams Up with Bourbon Legends | College Basketball News

UK Athletics is sipping into bourbon culture with a major new partnership, making Elijah Craig and Evan Williams the official bourbon partners of the Wildcats. Elijah Craig is pouring premium hospitality experiences at Kroger Field and Rupp Arena, while Evan Williams brings its Bourbon Nation program to tailgates with custom cocktails, special trailers, and fan perks. Signature drinks like the “Fourth and Inches” and “Scratch’s Sour” are hitting premium areas, plus limited-edition co-branded bottles — including a hand-picked barrel from new AD J Batt — will debut in local Kroger stores this fall. Local artists are also crafting one-of-a-kind painted bottles for each game, turning every matchup into a spirited celebration. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/cc6ad84618ced60b