UK College Sports: Naming Rights Deals for Historic Venues

University of Kentucky aims to boost revenue by securing naming rights deals for various venues, including Memorial Coliseum, while preserving its historic name. The coliseum, recently renovated, hosts womens basketball, volleyball, gymnastics, and stunt teams. The university plans to add sponsor tags, similar to Rupp Arena, to generate revenue for athlete payouts. Other assets up for grabs include a downtown studio, LED ads, the Longship Club, esports lounge, and uniform patches. The university hopes to raise $20.5 million to share with athletes starting in 2025, with a 4% annual increase. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/df314ed577acd770