UK Events Week aims to link the industry and improve understanding

Alistair Turner - president of the UK chapter of the International Live Events Association – joined the Event Industry News podcast this week to discuss the forthcoming UK Events Week. Centred around International CONFEX and the Event Production Show at London Olympia, UK Events Week will bring together events from many different sectors in order to further raise the profile of the UK events industry. During the podcast, host James Dickson also welcomed brand and experiential marketing expert Melissa Noakes, who previewed the conference session she is due to moderate during International CONFEX. The session – titled ‘The Brand View: Facing the future – how have brands adapted to the changing landscape?’ – aims to highlight the competitive marketplace of brand-staged events, and the value that live events can bring to brands.