UK Government Abandons Plain Packaging for Tobacco

It is expected that in the Queen's Speech 2013, the plain packaging law for tobacco that was proposed in the UK will not be introduced. Shane MacGuill, Tobacco Industry Analyst, confirms the news in this podcast and discusses the significance of the decision for the tobacco industry. Abandoning the law may influence other governments looking to pass similar laws to abandon their efforts. This news comes as a relief for Imperial Tobacco, who is now relying on packaging innovation to grow volume sales.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.