Ukrainian Consumers Shift to Domestic Apparel and Footwear Brands

The crisis in the Ukraine is still negatively impacting the apparel and footwear market in the country. Since 2014, over 30 international brands have left the country, including MEXX, Espirit and Lee Cooper. However, Ukrainian consumers are turning to locally-made apparel and footwear as a wave of patriotism sweeps over the nation. The 2014 elections were the catalyst for this national pride, and since then many talented Ukrainian designers launched production of modern, fashionable apparel with many different price points. Pop-up shops, showrooms and fashion fairs have highlighted these items and word as spread on social media. Despite the push, the Ukrainian-made apparel and footwear market is relatively small, but is expected to grow by a CAGR of 2 percent during the next five years.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.