UK's Sweaty Betty's Seeks Right Fit for China Expansion -...

What this episode covers

Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.

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Frequently Asked Questions

How long is this episode of alicast by Alibaba Group?

This episode is 26 minutes long.

When was this alicast by Alibaba Group episode published?

This episode was published on March 16, 2021.

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