UK's Sweaty Betty's Seeks Right Fit for China Expansion

from alicast by Alibaba Group · host AliCast from Alizila

Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.

Episode metadata supplied by the publisher feed · Published Mar 16, 2021

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UK's Sweaty Betty's Seeks Right Fit for China Expansion

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