Ulta Beauty's Michelle Crossan-Matos on Brand Purpose and Strategy

from Columbia Bizcast · host Columbia Business School

Listen to the CMO of the major U.S. beauty retailer share insights at Columbia Business School's BRITE '24 conference. Crossan-Matos discusses how to blend brand purpose with strategy while driving continuous innovation amid rapid societal and industry changes.

Episode metadata supplied by the publisher feed · Published Aug 27, 2024

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Ulta Beauty's Michelle Crossan-Matos on Brand Purpose and Strategy

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