EPISODE · Sep 2, 2026 · 5 MIN
Ulta's Hair Care Fifth, and K-Beauty's Second Act
from Beauty in Five
Ulta CFO Credits Prestige Hair Care For Growth. Ulta's finance chief tied recent growth partly to Cécred as prestige hair care reached a reported 20% of net sales, a signal of where shelf space is going. (Yahoo! Finance) K-Beauty Moves From Niche Import To U.S. Mainstream. WWD Beauty reports K-beauty is expanding through major U.S. retail partnerships and record exports, turning it into a sourcing question rather than a trend to watch. (WWD Beauty) Heritage Fragrance Houses Crowd The Fall Launch Window. Estée Lauder, Chanel and Guerlain are among the houses launching major scents this fall, concentrating competition for prestige retail space and marketing spend. (WWD Beauty) Dyson Enters Oral Care With £419.99 Toothbrush. Dyson's CameraJet brush, which the company says flosses while brushing, tests how far a device brand can stretch beyond hair tools into oral care. (Cosmetics Business, WWD Beauty) Also moving today: Max Mara launches debut fragrance under long-term Shiseido licence deal (Cosmetics Business, Global Cosmetics News) Victoria Beckham Holdings Returns to Profit as Beauty Drives Group Growth (Global Cosmetics News) LG H&H Expands Dr.Groot Across 424 Sephora Stores in the US (Global Cosmetics News) Shein Completes Hong Kong IPO as Listing Reshapes Investor Obligations (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Yahoo Finance reports prestige hair care now accounts for 20 percent of Ulta Beauty's net sales, with CFO Christopher DelOrefice crediting amika, Moroccanoil and the Ulta-exclusive Cécred. WWD Beauty cites NIQ data showing 29 percent of US households bought K-beauty in the past year, and asks whether the fall's blockbuster fragrance launches from Estée Lauder, Chanel and Guerlain can revive the category. Also: Dyson enters oral care with a 419.99 pound camera-equipped toothbrush, Shiseido launches Max Mara's debut fragrance, Victoria Beckham Holdings returns to operating profit, and Shein completes its Hong Kong listing.
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Ulta's Hair Care Fifth, and K-Beauty's Second Act
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