Ultimate Marketing Playbook to Beat iOS14

iOS14 just destroyed your next marketing campaign! What are you going to do about it? Here at Giant Partners, we have created an Ultimate Marketing Playbook to beat iOS14. Stepping up to the plate today to discuss these strategies, we have Jeremy Koenig, the President of Digital Strategy at Giant Partners.  

If you haven't heard, iOS14 is drastically changing the marketing industry. The implementation of iOS14 privacy restrictions will alter the way that companies market their products and services. 

Will iOS 14 ruin your marketing campaign? iOS14 is a new update for Apple phones. Any business advertising on multiple platforms, won't be able to pixel and grab important data that they need to use to target their perfect customer. iOS14 is making it harder to report on your ad data. It's going to make it harder to re-target your customers. It's going to get harder for you to market and grow your business in general. Apple is just one of the first companies to implement these privacy settings, however, we can expect that Google and other platforms are going to be taking the same route in regard to privacy. This will most likely result in pixel prevention and limits in retargeting people in certain ways. 

#iOS14 #​DataDrivenMarketing #2021MarketingTrends

This is also an ongoing feud between Apple and Facebook. And as a result,  businesses are being caught in the middle of this feud. Facebook actually spent $1 billion in PR to combat this change from Apple.

So, anytime you have these types of major changes that affect advertisers, our recommendation is to always double down on the fundamentals of marketing. Create a strong brand, really great content that's compelling and entices people to come and get involved in whatever you're doing or selling, and then use targeted data-driven communications across channels.

This podcast is produced by Giant Partners, America's #1 Data Driven Marketing Agency. 

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