Ultimate Nutrition is Sports Nutrition Industry Version of Jon Snow in Game of Thrones

Do you remember in Game of Thrones when Jon Snow died in the Season 5 finale, but was brought back to life in the next season by the Red Woman? Did that just happen with Ultimate Nutrition?  For my sports nutrition industry followers, you might remember the saga that happened on August 17th, 2019 with Ultimate Nutrition abruptly closing their doors and leaving over 150 employees without a job. The 41 year-old legacy sports nutrition brand went silent, but it actually never fully went away and now it has resurrected itself. In this podcast, I will cover... Where they are today What's the potential Where do they go from here