Ultraviolet Disinfection for High-Touch Hospital Surfaces with Proximity at HITS 2019

"Don't find customers for your products, find products for your customers." Seth Godin That's one of my favorite quotes and it's exactly what Proximity did when they looked across the 1,500 healthcare facilities they were already serving with wall-mounted workstations and medication storage carts. They saw a ton of high-touch surfaces that were not being cleaned regularly and that were likely contributing to the spread of healthcare-associated infections (HAI). This observation led them to launch their UV-CLEAN line of products that automate the sterilization of high-touch surfaces like keyboards in the hospital. It's an automated disinfection device that uses UV-C energy to inactivate microorganisms at the genetic level by scrambling their cellular DNA (link below if you want to see what that looks like under a microscope). On this episode, we talk with Steve Reinecke and Jeremy Goza of Proximity. They explain the risks these high-touch surfaces pose to hospital staff and patients and explain the mechanics behind that risk. It's an interesting approach that stands to raise the baseline for disinfection, and reduce the spread of HAIs. All while nobody's looking. ... ... This episode is sponsored by the Healthcare Infection Transmission System (HITS) Consortium. For the second year in a row, The #HCBiz Show had the honor and privilege of being a media partner for the annual HITS Conference. Last year we were in Nashville – check out the episodes we recorded there. This year, we attended HITS 2019 in Buffalo, NY. Check out all our shows from HITS 2019. Thank you to Christine Greene, Kelly Reynolds, Savanah Hatt, John LaRochelle, and Michael Diamond, along with the entire HITS Consortium for the work you're doing to protect our families and our communities. The battle against healthcare-associated infections can only be won through collaboration, and from what I've seen in working with you all for the past few years, HITS is bringing the best ideas and brightest minds together to do just that. ... For full show notes and links (and to see a single-cell paramecium explode under UV-C light!): https://thehcbiz.com/proximity-hits-2019/