UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

from The MadTech Podcast · host ExchangeWire

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Abdelnabi Alaedinne, regional director for digital & partnerships at UM MENAT, to discuss the evolving media and advertising landscape in MENA.Their conversation delves into emerging trends in the region, critical skills for media planners and strategists to effectively utilise AI, and balancing AI-driven efficiency with human creativity and strategy.0:00 Introduction; MENA media landscape5:46 Role and impact of AI 13:41 Optimisation and measurement value27:19 Influence of planners & strategists36:44 The next wave of media innovation

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

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