UM redefine la publicidad en México con IA, automatización y big data

from Oye.Cracks · host El Economista Podcasts

En este episodio de Oye.Cracks exploramos cómo la inteligencia artificial, el big data y la hiperautomatización están transformando la forma en que las marcas se comunican, conectan y crecen. Patricio Shilton, líder de UM México, nos comparte su visión sobre el papel de las agencias de medios en la nueva era de la inteligencia, donde la creatividad, la tecnología y la estrategia se fusionan para crear campañas que conecten con los usuarios.¡No te lo pierdas!

Episode metadata supplied by the publisher feed · Published Jun 19, 2025

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UM redefine la publicidad en México con IA, automatización y big data

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