Uma Oils' Shrankhla Holecek: 'It took convincing to launch our wellness products'

If you're starting your day with lemon water or a turmeric latte, or practicing meditative breathing, you're practicing Ayurveda. Although the concept of Ayurveda is relatively new to most Americans, aspects of it have become commonplace among those pursuing healthier lifestyles. Uma Oils hopes to capitalize on these entry points, using them to introduce consumers to the larger world of Ayurveda and its practices. Uma Oils has been around for less than three years, but in that time, it has successfully launched retail partnerships that are integrated into experiences, such as in Equinox classes and through spa treatments at Four Seasons hotels, and launched in several new product categories. On this week's episode of The Glossy Beauty Podcast, Glossy beauty editor Priya Rao sits down with Holecek to discuss how she carefully designed the retail strategy for Uma Oils, why she's not interested in influencers and why she's making the move toward more nuanced products like naval oils.