UMG v. Quince: When Trending Audio Becomes Copyright Infringement

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Jessica Marlow break down UMG Records v. Last Brand, the lawsuit targeting Quince’s alleged use of unlicensed music across social media marketing. In this episode, they cover: Why platform music libraries do not automatically clear commercial use How influencer briefs, reposts, and “trending audio” can create copyright risk What brands and creators should address in influencer agreements before content goes live For brands, agencies, and influencer marketing teams, this case is a reminder that viral content still needs to be legally cleared. Tune in for a clear look at where music licensing meets influencer marketing, brand control, and copyright liability.