UMSL Doubles Marketing Credits for AI Future | St. Louis News

UMSL’s marketing program is undergoing a radical transformation, doubling core credits to 30 and prioritizing digital strategy, AI, and analytics to prep students for today’s hyper-evolving marketing landscape. Mandatory courses now cover SEO, Google Analytics, and marketing tech, while revamped analytics classes teach hands-on AI integration—not just theory. This industry-aligned overhaul, shaped by faculty and an advisory council over a year, positions UMSL grads ahead of peers in a field that’s shifted from TV ads to data-driven campaigns. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/735063aff92d233d