Un regard critique sur le "design thinking"

from IFM · host Institut Français de la Mode

Jean-Louis Fréchin analyse avec un regard critique la notion de "design thinking", devenu une méthode privilégiée d'innovation proposée par de multiples sociétés de consultants, mais dont le modèle est arrivé à une limite (les startups n’ont pas besoin de consultants seniors). Tout en reconnaissant que le "design thinking" est une formidable méthode pour "créer des imaginaires communs et gérer l’accompagnement du changement", Jean-Louis Fréchin invite à adopter une approche exigeante du design : "tout le monde peut être créatif, mais tout le monde ne peut pas être créateur".

Episode metadata supplied by the publisher feed · Published Oct 6, 2017

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Un regard critique sur le "design thinking"

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