Una banca móvil global

En el capítulo de hoy vamos a hablar de una iniciativa anunciada recientemente por BBVA: la primera plataforma de banca móvil desarrollada de manera global. Esto permitirá unificar la experiencia de cliente en todos los países, con un diseño único y una lógica de navegación adaptada a las necesidades financieras de los clientes en cada geografía. Nos lo cuenta Javier López Chicote, responsable de la estrategia global móvil de BBVA. Hablaremos también del ganador de Blue BBVA Challenge de este año. Su nombre es “la calle sonante”.

Episode metadata supplied by the publisher feed · Published May 28, 2018

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Una banca móvil global

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