Unapologetic Wealth and Building Wealth on Your Own Terms with Natalie Bullen

Are you sacrificing your financial well-being to please others? Over the last two episodes, we've been exploring how the most impactful leaders are those who break the mold and bring their authentic selves to their work—and this conversation is a perfect example of that message. I am so excited to welcome Natalie Bullen, founder of Unapologetic Wealth, to the podcast! Our conversation explores how entrepreneurs, especially women and people of color, can approach wealth building with authenticity and without shame. Natalie shares her journey through financial hardship to creating her business, which now empowers entrepreneurs earning between $100K and $2 million to make smart financial choices, leading to genuine wealth and freedom. Key Talking Points: In this episode, we discuss… The problem with hard work culture and why hard work alone doesn't create wealth How bankruptcy in her twenties despite "doing everything right" shaped Natalie's perspective Why financial systems often oppress women and people of color The importance of clearly defining your financial outcomes Finding the courage to be controversial and speak your truth in business Why authenticity creates deeper connections than maintaining a perfect facade Natalie's upcoming projects including digital products and a system for Facebook engagement The "Birthright" private podcast and its unique 5-minute daily format Time Stamps:  [01:55] Ashley introduces Natalie Bullen and shares a personal story  [04:58] Natalie explains her business, Unapologetic Wealth, and its mission  [06:33] The personal catalyst that led Natalie to her wealth-focused business  [10:25] Why hard work doesn't create wealth and following the wrong financial advice  [13:47] Finding courage to share controversial perspectives  [17:21] The power of authentic connection versus false personas  [20:42] The shift toward valuing authenticity and vulnerability in leadership  [23:49] Natalie's upcoming projects and new activations for 2025  [25:26] Where to connect with Natalie and her "Birthright" private podcast  [27:50] The value of recording authentic, unedited content  [29:17] Why being liked is a "defunct currency" worth abandoning  [31:04] The responsibility entrepreneurs have to benefit from their own gifts Connect with Natalie Bullen: Website: www.unapologeticwealth.com Birthright Podcast: www.unapologeticwealth.thrivecart.com/birthright-private-podcast Social: Facebook | YouTube | Instagram Connect with Ashley Graham: Thank you for listening! Don't forget to subscribe to my newsletter for more expansive content and stories here. Follow Ashley Graham (@simplyashleygraham) and The Conscious Publicist (@theconsciouspublicist) on LinkedIn. If you loved this episode and want to further support the show, please subscribe and leave a review on your favorite podcasting platform!Apple | Spotify | Blog | Business Copyright 2026 – The Conscious Publicist® – All Rights Reserved