EPISODE · Nov 2, 2021 · 23 MIN
UNCAGED With Rossana Ricco-Rodgers
from Uncaged Show · host Uncaged Show
Rossana Ricco is the Chief Marketing Officer of Authena, a fast-growing Swiss startup dedicated to protecting brands’ products and reputation against counterfeiting and product diversion. Authena combines innovative technologies to offer a unique end-to-end framework to track in real-time, verify products authenticity and engage consumers with a simple tap of a smartphone. Rossana has over 20 years of international experience in delivering digital transformation solutions across Finance, Human Resources, Marketing, and Operations in global, cross-functional matrix organizations in the manufacturing industry. As Authena Board Member, she supports the executive team in shaping Authena’s growth and scale strategy.
What this episode covers
Rossana Ricco is the Chief Marketing Officer of Authena, a fast-growing Swiss startup dedicated to protecting brands’ products and reputation against counterfeiting and product diversion. Authena combines innovative technologies to offer a unique end-to-end framework to track in real-time, verify products authenticity and engage consumers with a simple tap of a smartphone. Rossana has over 20 years of international experience in delivering digital transformation solutions across Finance, Human Resources, Marketing, and Operations in global, cross-functional matrix organizations in the manufacturing industry. As Authena Board Member, she supports the executive team in shaping Authena’s growth and scale strategy.
NOW PLAYING
UNCAGED With Rossana Ricco-Rodgers
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.