UNCAGED With Rossana Ricco-Rodgers

Rossana Ricco is the Chief Marketing Officer of Authena, a fast-growing Swiss startup dedicated to protecting brands’ products and reputation against counterfeiting and product diversion. Authena combines innovative technologies to offer a unique end-to-end framework to track in real-time, verify products authenticity and engage consumers with a simple tap of a smartphone.   Rossana has over 20 years of international experience in delivering digital transformation solutions across Finance, Human Resources, Marketing, and Operations in global, cross-functional matrix organizations in the manufacturing industry.   As Authena Board Member, she supports the executive team in shaping Authena’s growth and scale strategy.