UNCAGED With Sarah Sharfstein

Sarah Sharfstein is the Vice President of Category Development and Strategy at Aspen Dental Management Inc. Her focus is on creating and  growing the Orthodontic business. In an already consumer-centric company, she has focused on leveraging technology to optimize the consumer experience and help dentists and their teams educate their patients about the benefits of clear aligner therapy. The ultimate goal is to help more patients say YES to orthodontic treatment. Sarah believes in making orthodontics affordable for all consumers, not just the 1% of patients who get treatment today. As the largest and fastest-growing network of branded dental practices in the country, Aspen Dental’s unique systems and processes make it easy for General Dentists to deliver high-quality orthodontics at an affordable price. At the forefront of change in the Orthodontic market, she is hyper-focused on ensuring that the strategy for Aspen in this category is forward-thinking and at the cutting edge of a rapidly changing category.   Prior to joining Aspen Dental Management, Inc. Sarah was a leader at Align Technology, the makers of Invisalign. While at Align, Sarah held a  variety of positions including directing a regional sales team, developing Align’s business optimization program, and leading all orthodontic study groups. She developed Align’s Key Opinion Leader program and led the Professional Marketing and Education group for the orthodontic channel.