UNCAGED With Shuchi Sarkar

Shuchi Sarkar is the Chief Marketing Officer at Creo. Creo is an ingredient company that produces rare and novel cannabinoids using the age-old natural process of fermentation, coupled with cutting-edge technological innovation. Founded in 2016 and based in California, Creo’s mission is to enable the creation of cannabinoid products that help people everywhere while doing less harm to the planet. As CMO, Shuchi runs all global marketing initiatives. She was responsible for creating the brand name & visual identity, building out the business plan and team, managing the budget, and more. Shuchi demonstrates strategic leadership in driving a clear vision, with strong execution and innovation, and proven ability in P&L management and the development of high-performance and diverse teams ($90M budget and 120 team members). She has built deep functional expertise in consumer and B2B marketing, data & analytics, digital/social, omnichannel, content, marketing automation, demand generation, and driving end-to-end marketing solutions. She's gained extensive experience in channel and retail marketing, PR, alliances, and influencer marketing.