EPISODE · Apr 27, 2026 · 34 MIN
Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines
from Unpacking the Digital Shelf · host Digital Shelf Institute
The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer’s context - an occasion, a specific meal, their budget. With 700 - 1000 new SKUs a year, Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines has rallied a small but mighty digital shelf team to make data a secret weapon that meets the consumer where they are, and steers them toward the right product at the right time.
What this episode covers
The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer’s context - an occasion, a specific meal, their budget. With 700 - 1000 new SKUs a year, Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines has rallied a small but mighty digital shelf team to make data a secret weapon that meets the consumer where they are, and steers them toward the right product at the right time.
NOW PLAYING
Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.