EPISODE · Mar 7, 2023 · 27 MIN
Uncovering the Secrets of Dispensary SEO and Marketing with Charles McElroy (Goldleaf)
from Kaya Cast · host KayaPush
Charles McElroy is the founder of GoldLeaf, an educational design company, making elegant and functional print items for the cannabis industry. Charles builds on his experience of engineering, fashion, design, music production, and cannabis to create a unique company, aimed at educating and empowering the cannabis community through design.In our conversation we explore ways to compete in the cannabis industry and strategies for building a strong web presence that brings in new customers. Charles shares the secrets of SEO including creating a fast and ADA-compliant website as well as creating experiences to keep customers engaged. We also discuss the impact of federal descheduling of cannabis and Goldleaf's design centric approach to education of cannabis customers and budtenders.Charles McElroy is the founder of Goldleaf, an educational printing company focusing on botanical science. They create functional and unique printed items for the cannabis and coffee communities. Goldleaf's mission is to make the science behind the plant more approachable and beautifully accessible through design. A former volunteer with Marijuana Policy Project, a history supporting veterans' education and access to medical marijuana, and several years studying permaculture and organic farming in Ohio and Colorado, McElroy created Goldleaf to benefit the evolving recreational and medical cannabis communities. Goldleaf products are available worldwide and the company also provides custom design services, now adorning select dispensaries and white-label products across the U.S. and Canada. Formerly COO at Noble Denim & Victor Athletics, a sustainable and ethical clothing manufacturer, McElroy holds a B.S. in Engineering Technology and Management from Ohio University. Find out more about Goldleaf at:shopgoldleaf.comlinkedin.com/in/christmanhershalinkedin.com/company/goldleafltdinstagram.com/gldleaffacebook.com/goldleafltd#GoldLeaf #CannabisDesign #CannabisIndustry #CannabisEducation #CannabisCommunity #Design #MusicProduction #ADAcompliant #CannabisDescheduling #CannabisCustomers #Budtenders #SEO #CompetingInCannabis #WebPresence #EngagingCustomers
What this episode covers
Charles McElroy is the founder of GoldLeaf, an educational design company, making elegant and functional print items for the cannabis industry. Charles builds on his experience of engineering, fashion, design, music production, and cannabis to create a unique company, aimed at educating and empowering the cannabis community through design.In our conversation we explore ways to compete in the cannabis industry and strategies for building a strong web presence that brings in new customers. Charles shares the secrets of SEO including creating a fast and ADA-compliant website as well as creating experiences to keep customers engaged. We also discuss the impact of federal descheduling of cannabis and Goldleaf's design centric approach to education of cannabis customers and budtenders.Charles McElroy is the founder of Goldleaf, an educational printing company focusing on botanical science. They create functional and unique printed items for the cannabis and coffee communities. Goldleaf's mission is to make the science behind the plant more approachable and beautifully accessible through design. A former volunteer with Marijuana Policy Project, a history supporting veterans' education and access to medical marijuana, and several years studying permaculture and organic farming in Ohio and Colorado, McElroy created Goldleaf to benefit the evolving recreational and medical cannabis communities. Goldleaf products are available worldwide and the company also provides custom design services, now adorning select dispensaries and white-label products across the U.S. and Canada. Formerly COO at Noble Denim & Victor Athletics, a sustainable and ethical clothing manufacturer, McElroy holds a B.S. in Engineering Technology and Management from Ohio University. Find out more about Goldleaf at:shopgoldleaf.comlinkedin.com/in/christmanhershalinkedin.com/company/goldleafltdinstagram.com/gldleaffacebook.com/goldleafltd#GoldLeaf #CannabisDesign #CannabisIndustry #CannabisEducation #CannabisCommunity #Design #MusicProduction #ADAcompliant #CannabisDescheduling #CannabisCustomers #Budtenders #SEO #CompetingInCannabis #WebPresence #EngagingCustomers
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Uncovering the Secrets of Dispensary SEO and Marketing with Charles McElroy (Goldleaf)
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