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Under Armour's Attack on Nike | Dropping the Ball | 2

EPISODE · Mar 25, 2026 · 45 MIN

Under Armour's Attack on Nike | Dropping the Ball | 2

from Business Wars

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Under Armour's Attack on Nike | Dropping the Ball | 2

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