Under the Agency Hood Interview with Jon Newman of Hodges

 In this interview with Jon Newman, we discussed a wide variety of issues: Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR. How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels. Hodges’ client relationships and agency culture. The use of AI in agency work. Hodges’ view of the ideal agency-client relationship. How the agency keeps up with changes in media, technology, and social media. How Hodges keeps their clients ahead of industry trendsThanks Jon, for a great interview!