Under the Agency Hood Interview with Sam Littlefield of The Littlefield Agency

Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:How their agency builds strong marketer-agency partnershipsReasons marketers seek new agenciesEffective client retention strategiesTheir agency’s use of AI and client demands around itValue-based pricing versus time-based pricing and its benefitsAgency specialization trends and market insightsTheir agency’s unique “superpower” and the value it brings to clientsAnd a whole lot moreOur first interview is with Sam Littlefield, President & CEO at The Littlefield Agency. With 25 employees and 45 years of experience, The Littlefield Agency specializes in B2B marketing, focusing primarily on the manufacturing and financial services sectors. They emphasize strategic, data-driven marketing solutions tailored to complex business models within these industries.