Under the Hood of Cresco Labs: AI, Tech Integration, and Custom Retail Solutions ft. Zach Marburger

Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same.Many overlook that a company with a sizable market cap can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in areas easily overlooked by its peers.This week, we sit down with Zach Marburger to discuss:The Tech Ecosystem at Cresco LabsInnovative Custom Retail SolutionsThe Inner Workings of Their Unique Selling Proposition (USP)And so much moreDon't miss this in-depth look at how one of the most prominent players in cannabis continues to innovate and lead the industry.About Cresco LabsCresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Linkshttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ Main Topics Discussed:Cresco's approach to technology and the importance of seed-to-sale traceability systems (00:03:27)Cresco's decision-making process for building vs. buying technology solutions (00:11:39)Cresco's focus on integrating data and systems across cultivation, manufacturing, and retail (00:24:33)Cresco's e-commerce strategy and the shift towards online sales (00:26:12)Zach's thoughts on the potential use of AI and computer vision in cannabis operations (00:35:31)Challenges and lessons learned from Zach's entrepreneurial background (00:43:26) At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.