Under The Influence

In today's episode of Daily Creative, our guest, Ted Raad, co-founder of Trend Companies, shares his unique journey into the world of social media influence. Originally a bystander in his wife's budding influencer career, Ted was thrust into the business when they realized the power of staying authentic. Together, they built a company centered on maintaining integrity and growing trust with their audience.We discuss the difference between true influence and mere attention-seeking, emphasizing that genuine influence stems from providing authentic value and advice. Ted also shares insights on how creative professionals can foster influence by being authentic to themselves and their audience.Key Learnings:1. Influence can be about calling the best out of others, not just strategy or big plans.2. Authenticity is crucial in maintaining and growing trust with your audience.3. True influence is about guiding others towards what they already want but don't know how to find.4. Being persistent and embracing potential ridicule can lead to long-term success.5. Leadership that leaves a lasting impact focuses on developing and empowering people, creating echoes rather than monuments.Get full interviews and daily content in the Daily Creative app at DailyCreative.app.Mentioned in this episode:NEW BOOK! The Brave Habit is available nowRise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn moreApply for Creative Leader Roundtable Leading creative people is rewarding, but it can also feel isolating. That's why I've started Creative Leader Roundtable, a private community where leaders like you connect monthly to get practical insights, honest feedback, and real encouragement. You'll leave every round table with fresh perspective and tactical ideas. You can apply right away. So if you lead a team of talented people, go check us out at CreativeLeader.net, because creative work deserves brave leadership.