Under the Influence: Learning Marketing Strategy from Pop Culture

If you've been listening to In Good Companies for a while, you know that sometimes we like to shake things up. In this episode, we bring back a special guest, Dr Marcus Collins.Remember Marcus? He is a culture expert, marketing professor and author of the best-selling book “For the Culture”. He joined us in a previous episode to talk about the power of culture in building business strategy. If you haven’t listened to it yet, you should check it out!Marcus is an inspiring speaker, and he had a depth of knowledge to share on culture. So today, he is back in for more. In this bonus episode, Marcus pulls back the curtain on influential strategies we can find in pop culture, every day! Marcus looks back on his background in the music industry and shares what he has learned from influential personalities like Beyoncé, or Taylor Swift. Together, we dive further into the makeup of fandoms, to understand the power of community-building. So once more, join Patrick and Marcus in conversation, and remember: we are all influential! Highlights:A refresher: why culture matters in business (1:43)Marcus’s background in the music industry (2:43)The power of fandom (5:23)Are influencers actually influential? (8:54)Breaking down the Taylor Swift effect (10:57)Links:Cadence Bank WebsiteCadence Bank TwitterCadence Bank LinkedInMarcus Collins WebsiteMarcus Collins TwitterMarcus Collins LinkedInMarcus Collins InstagramMarcus Collins’s book - “For the Culture”If you have questions about the show or topics you'd like discussed in future episodes, email our producers, [email protected], [email protected], or [email protected].